Market Research

The NCSU Sensory Service Center uses comprehensive and cutting edge food market research techniques to help you:

  • Know your product
  • Know your consumers
  • Know your brand image

Our market research produces the information necessary to understand the psychology behind consumer preferences and inform your market segmentation and placement efforts with real data.

A deeper dive than Consumer Panel Testing, where you’re identifying what people like best and why, different market research methods tell stories of consumer and marketplace acceptance, consumer’s opinions and willingness to buy a product that illustrate the competitive market landscape.

We employ of variety of techniques to help you with your marketing, placement and product development needs including:

  • Conjoint Analysis
    • Adaptive Choice Based and Choice Based
  • Brand Image Surveys and Taste Tests
  • Willingness-to-Pay through Auctioning
  • Focus Groups
  • Interviews and Observations
  • Custom designed surveys to meet your unique needs

We maintain an online database of over 5,000 consumers in the Raleigh/Durham/Chapel Hill area for online food market research and onsite market research taste testing. We are currently growing our database to be a national database in 10 cities across the nation. This will enable us to increase the variety in segments of regional and cultural preferences to apply to our testing.

We offer comprehensive consultation services to discuss your market research needs and will design testing to help you answer questions and meet your goals. You can come to our offices (take a tour while you’re here!), or we can talk over the phone or internet. Initial consultations are free and usually take no more than an hour.

Read our latest publications on Food Market Research!


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